Media kit
Put your product in front of the people who choose the tools.
I'm Brendan O'Connell, a developer and AI lead at Article, a full-service design and development agency whose clients include the NBA and Hypebeast. On YouTube, I test new tools hands-on and teach the workflows developers and agencies use on real projects.
12.4K
YouTube subscribers
15K+
Monthly views, even between uploads
111
Videos published
10+
Years in WordPress
Past sponsors
Audience
Who you'll reach, and how I'll show them.
Technical buyers
Professional developers, agency decision-makers and technical leads who build and maintain sites for clients.
Hands-on videos
Lightly scripted and practical. I test tools on real builds, teach the workflows around them and share an honest take.
Real-world experience
I build for clients every day at Article. I also run Digital Anchor, my own web studio, and was previously CTO of an agency with 500+ clients.
Best fit
- WordPress tools and plugins
- Hosting and infrastructure
- AI and automation
- Developer workflow tools
- APIs and integrations
- Design and animation platforms
- Security and maintenance
- Headless WordPress
Proof
Recent sponsor work.
Paper vs Pencil: Agentic Design Tools with MCP
24K views
n8n: Auto Post to WordPress with AI
20K views
This Open Source Tool Replaces Claude Design
7.4K views
It's Time to Ditch Google Analytics
6.3K views
View counts as of November 2026.
Packages
Ways to work together.
Ad read
From $300
A personal read before or during one of my videos.
- Spoken by me, in my own words
- Link and promo code in the description
Sponsored video
From $1,000
A 10–15 minute video focused on your product.
- Hands-on demo on a real build
- At least 3 social posts
- Link and promo code in the description
In-depth video
Custom quote
A 15–60 minute tutorial or comparison for products that need more depth.
- Full workflow or head-to-head comparison
- At least 3 social posts
Terms
How I work.
- I handle all planning, production and editing.
- Sponsors don't get pre-approval or revision requests, so my take stays independent.
- Sponsored content is clearly disclosed.
- Videos go out on my own channels unless we arrange something else.
- I make my best effort to tag your brand on social media.
- I keep full editorial control, including the right to archive or remove content.
- Agreements are non-exclusive, so I may also cover competing products.
- Projects that need extensive research or development cost extra.
- Transferring content rights for third-party use (white label) adds 50%.
Get in touch
Tell me about your product.
Share a few details and I'll get back to you by email.